Saturday, 23 June 2012

Bad Feminist



So, this week FemFresh has been taking a bit of a beating over it’s inappropriate advertising, which was suggesting that us women had smelly lady parts that needed cleaning so that we didn’t offend anyone with our lady smells.  And they made things worse by calling such lady parts ‘frou frou’s’ and suchlike...  Social media did its thing on twitter and most hilariously on their facebook page and the mob descended…

Of course, this also comes at a time when middle America is apparently outraged at the use of the word vagina and so calling our lady parts by the proper name is now also a political statement.  VAGINA! Yell it enthusiastically at those bad misogynistic republicans. 

Well, I’ve never called my bits frou frou, and prefer the more traditionally filthy pussy or cunt myself, but if someone wants to refer to parts of themself as a frou frou, then I shan’t argue.  And, whisper it, I actually use FemFresh.  Every day. 

I’m a sensitive soul and my pussy is no different.  Ordinary shower gels and soaps, they can cause itching.  Hot days, tight clothing, different time of the month… Sex.  Itching is uncomfortable.  FemFresh actually works and occurrences of itching significantly reduced.  So, I’m a fan.  Comments on the FemFresh site were also particularly scathing of their wet wipes type product.  Well, I was at a festival and these were being handed out by the portaloos.  Brilliant.  Every time I go to a faintly unsanitary lavatory I wish I had some with me. 

I’m tired of being told by men what I can and can’t do as a woman, how I should act, having them talk at my breasts, or brush my arse with their hand.  I’m tired of slut-shaming and victim-blaming.  I’m tired of judgements over abortion.  My vagina isn’t a political instrument.  And women have no right to make it so either.

So, I use FemFresh.  And shock, I also get a Hollywood wax every few weeks.  I don’t do it for men, I do it because I prefer it.  Being entirely smooth doesn’t make me feel like a child as often charged against the practise, it makes me feel soft, slippery, sexy.  I even quite like the idea of bleaching my anus but steer clear because I don’t need another beauty obsession and I do try not to spend my money on unnecessary things... 

Does all this make me a bad feminist?  Maybe.  Some might definitely say so.  Many said that Slutwalk was bad feminism too, but in fact, it was probably the most successful global gathering of women coming together (with men) to stand together that I am aware of since our mothers’ burned their bras.  I'd prefer to spend my energy campaigning against the things that really matter: rape & sexual assault, domestic violence, the gender pay gap.  It irks me beyond mere irkness for example, that there are so very few women in senior leadership roles in my company, and none who report directly to the GM of Consumer.  And we work in Marketing, the supposed bastion of the female executive.

[Actually, I think on reflection that FemFresh may have a fantastic marketing department, not the terrible one they are being accused of... If all publicity is good publicity they have run one of the most successful viral social media campaigns in recent history (maybe since Threshers 'mistakenly' released that voucher).]

So, I’ll continue to keep my cunt fresh and slick and shrug my shoulders at anyone who thinks by doing so I’m betraying the sisterhood. 

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